Following the success of its Diablo cock ring, BMS Enterprises has now unleashed an even wickeder offshoot called the Diabolic.
Steve Bannister of BMS said: “We’ve had enough of the good boy rings, like Bunnies and Dolphins. With the Diabolic, you can be a bad boy. If you do something really naughty, blame it on the devil – he made you do it.”
The quite scary looking product is roared on by a three-speed Power Bullet, which is inserted into the top of the head for a more streamlined design. BMS say this contours the product to the body better, and helps the vibrations move and shake every part of the ring.