With Fifty Shades Freed, the final instalment in the Fifty Shades trilogy, set to be the motion picture event of Valentine’s Day 2018, a major in-store promotion and POS package has been unveiled for all stores supporting the official range of Fifty Shades Freed licensed toys and limited edition Cherished Collection items, plus a national competition for both retailers and their staff.
All retailers that spend £500 or more across The Official Pleasure Collection will receive the following: a double-sided, stretch fabric pull-up stand promoting the collection; a D-Bar [pictured] to hang the products on; a Fifty Shades mini-flogger sample; a Fifty Shades blindfold sample; and a copy of the Fifty Shades Freed book.
These benefits are best taken advantage of before the film release and Valentine’s and retailers are encouraged to order now. A spokesperson said: “The Official Pleasure Collection needs to be touched for customers to see the quality of the leather and beautiful shapes of the items, therefore the eye-catching stand is a great way to draw customers to a store’s Freed display where the beauty of the product samples can really shine.”
Retailers can also nominate a member of their staff for a competition to win the following: a pair of screening tickets to see Fifty Shades Freed; a product hamper filled with Fifty Shades goodies; £50 of Love2Shop vouchers; and a copy of the book ‘Fifty Shades Freed’ signed by EL James herself. Send your nominations to Creative Conceptions before the 9th Feb 2018. Winners will be announced on the 14th Feb 2018.
The retail store that purchases the most of The Official Pleasure Collection up to 31st March 2018 can win £250 of Love2Shop vouchers plus an exclusive paddle for their store signed by EL James.
Finally, all stores that stock the collection will also receive a Freed Promo Package including a lanyard strung pack of ‘cheat-sheet’ style product cards featuring simple USPs for each product, web banners, product descriptions and images and bondage focused sales tips. The digitally supported elements will be available to online stores. For more information contact the Creative Conceptions sales team on 01636 703454 or email [email protected]
