Creative Conceptions says it has been thinking outside of the box with regards to the packaging of its SXY cuffs – and it has, quite literally, taken them out of the box. As a result of customer feedback, the firm has redesigned the packaging and customers can now handle the product prior to purchase.
“Getting to grips with these unique pivoting cuffs will help your customers appreciate both the quality and softness of the deluxe neoprene, and the strength and hold of their restraining ability through the strategically positioned D-Ring and robust Velcro straps,” said Creative’s Natalia Postlethwaite. “The cuffs need to be touched to be believed and so this move should ultimately drive greater sales. The packaging now pays attention to their multi-use as both a universal cuff and a collar through inspirational illustrations and adds greater emphasis on their key selling points.”
Suitable for slatwalls, the overall size of the packaging has also been reduced, in order to save retailers space in-store.
“Ultimately there is no escaping the pulling power these cuffs demand – however much you resist,” said Postlethwaite.
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