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Counter act: new displays from Full Circle

Full Circle has released new counter displays for its Jewellery Collection and bullet vibes.

The Jewellery Collection POS material features the message “Who said diamonds are a girl’s best friend?” and acts as a showcase for the collection, which includes the Patina and Ruby vibrating necklaces, Fiore rose-shaped vibrating ring, and the Cleo tickler.

Meanwhile, the bullet display features the silicone Lil Baby, Mini Baby and My Baby vibes (among others), showing customers the bullets’ key benefits (water-resistance, rechargeability) and using messaging to invite customers to “Make someone’s day” with “the gift that keeps on giving”.

A Full Circle spokesperson said: “Full Circle’s new displays emphasise approachability and the pleasure of gift-giving, helping retailers spark conversation and drive add-on sales. The message-forward signage reinforces the idea that pleasure is personal, empowering, and just as worthy of celebration as traditional luxury items.”

See more at miamidistro.com.