Home Industry News Could the next LELO campaign be masterminded by students?

Could the next LELO campaign be masterminded by students?

Members of the LELO team visited VERN’ University in Zagreb, Croatia, in January to showcase its products, present a history of sex toys, and explain how the company became a global brand in the pleasure sector.

VERN’ University has 200+ lecturers and 1,850 students and it describes itself as a creative, entrepreneurial university that currently offers 10 bachelor and seven graduate programmes.

The highlight of the visit, according to LELO representatives, was ā€˜engaging with the next generation of creative minds’. The students were given a unique case study challenge: crafting their own LELO campaign idea.

A follow-up visit is planned to see what they come up with.