Coquette takes viewers behind the scenes at lingerie shoot

Posted: August 14, 2014

Anyone who has ever looked at a lingerie catalogue and wondered what magic is conjured up to create such alluring imagery should take a look at a new promotional video released by Coquette. The Canadian lingerie specialists shot the film during the week-long photo shoot in June for its main lookbook. The chronological piece takes viewers ‘behind the scenes’ and walks them through the various processes required for a contemporary shoot, from hair and makeup to fitting the garments on the model.

“We wanted to share with the industry, our customers and our fans the opportunity to get a sneak peek behind one of our biggest photo shoots of the year,” said Coquette vice president of sales and marketing Marcus Horea. “We are opening a window to show our team in action, but also to convey who we are. Our brand is about natural feminine beauty and women exuding the confidence in themselves to show it off.”

For the 2015 catalogues the company says its creative team have been introducing highly stylised images that are revitalizing the lookbooks. In addition to product shots, buyers can experience the Coquette collections with editorials that offer a look into the minds of the team, how they envision the inspiration behind each piece and the story they want to tell with it. The video can be seen here and to view Coquette’s current collections click here.