Love them or hate them, social media trends and influencers can have a huge impact on your brand, particularly when it comes to knowing what the next big thing is going to be, writes Amie-Leigh Minshull, PR & Marketing Manager at Creative Conceptions.
Look at the recent success of rose vibrators; one viral video shared on social media and soon everyone wanted a piece of the action. The result: a growing appetite in the market for discreet sex toys. The type of toys that you can leave out anywhere handily charging, to be ready and waiting whenever you are.
Gone are the days of huge, scary-looking, phallic-shaped, cheap vibrators. Sex toys these days are a true reflection of the multi-billion-pound business that they represent: sleek, streamlined and made to be shown off. From roses to unicorns to subtle ergonomic designs, the market is saturated with so many innovative styles, but the demand for subtle, beautiful toys is not slowing. Taboos around sexual wellness and pleasure are continually breaking down and people are no longer afraid to talk about sex, instead they want to shout about it and have their sex toys proudly on show – especially when they look as charming as they do now.
To keep up with this growing demand retailers worldwide need to be stocking discreet, subtle, and beautifully designed sex toys. Whether you opt for clitoral suckers, mini vibrators or even fantasy-based vibrators and dildos, investing in discreet sex toys is going to have a huge impact on your bottom line. But with so many options to choose from, how do you know which will be best for you and your customers?
While it can be quick and easy to jump on the trend and purchase a nameless, cheap product for resale, if you want your customers to keep coming back for more, then you need to pay attention to the little details. Today’s consumers are more conscious than ever about their purchases. They are looking for toys that push the boundaries of design, are made from high-quality, body-safe materials, manufactured by reputable brands but above all else are compact, discreet and add a sense of fun and beauty to their sex lives – the type of toys that you’re not embarrassed to have in your handbag or sitting on your bedside table when guests are around.
Whether you’re a brick-and-mortar store or an online retailer, investing in subtle sex toys that your customers can take anywhere is a sure-fire way to future-proof your business and attract new customers. While there will always be room on the shelves for those more realistic-looking and experienced products, discreet, compact, and travel-friendly toys are having a moment and it doesn’t look likely to end anytime soon. After all, whether your customers are complete beginners or experienced in sexual pleasure, first impressions are everything – making beautiful, subtle sex toys almost too hard to resist.
Pictured: Unihorns, available in early February from Creative Conceptions.
