Coco de Mer unveils Fifty Shades Darker lingerie collection
Posted: July 29, 2016
A new Fifty Shades Darker lingerie collection has been created by Coco de Mer in conjunction with author EL James and it aims to capture the ‘inner goddess’ of the books’ heroine Anatasia Steele. The collection is being launched to coincide with the release of the new Fifty Shades Darker film, starring Jamie Dornan and Dakota Johnson, which is scheduled for a global release on Valentine’s Day 2017.
The new lingerie – which goes on sale in September – is said to be inspired by student Ana’s growth in sexual confidence as she gradually takes the dominant role in her relationship with billionaire Christian Grey.
Coco de Mer managing director Lucy Litwack said: “Fifty Shades Darker documents Anastasia’s growth in self-worth which has a knock-on effect on her relationship with Christian. She is now more in control – it’s as if the roles have been reversed. Ana starts to uncover her underlying sexual desires – becoming more liberated in and out of the bedroom. Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”
EL James said: “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research. Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”
The collection includes: Red Room, Bordeaux satin with lace and silver componentry, inspired by the books’ bondage room; Escala, all over lace and contrasting satin to outline and frame the body – inspired by Christian’s modern penthouse, Escala; Masquerade [pictured], black satin with custom embroidery in shades of grey – inspired by the basque in the book; Goddess, bold jade green scallop edged lace paired with black satin – capturing Ana’s inner goddess; Steele, black satin and fine black mesh give a bold reveal/conceal concept; and Anastasia, cerise satin with matching lace trim and opaque panelling – symbolising Ana’s daytime sophistication.
Fifty Shades Darker lingerie has been priced to appeal to a wide fan base, starting at £15 for a G-string and going up to £60 for a robe. Photographed by Rankin, it will be available from September through the Coco de Mer boutique and www.coco-de-mer.com plus Lovehoney, Asos.com, House of Fraser and Hunkemoller in Europe.