Cobeco Pharma has announced it has started preparing its private label advent calendars for the festive season. The firm says that trending formulas are being combined with various packaging options to create the perfect premium product, which will include ready-made gift boxes.
“Advent calendars are a great marketing tool to generate more exposure and sales for your brand,” said a Cobeco spokesperson. “They spark excitement in customers and generate brand and product awareness throughout the festive month. Customers are introduced to your assortment and can try out samples of various products they might not have bought on their own.”
Cobeco is encouraging retailers to engage with their customers and create hype on social media to ensure their advent calendars sell out. “Customers are more triggered to buy limited edition products and can’t resist a good deal, knowing they will receive more value than the price they pay,” said the Cobeco spokesperson. “Tell a story with your advent calendar that attracts the customers’ attention. Completely festive-themed, or keep it more general for every moment in the year? Lubricants, massage oils, room mists, or other wellness products? It is up to you! Cobeco specialises in developing and producing products for advent calendars, and we are happy to help with the development of yours.”
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