Bum Chums is a new high-performance, plant-powered fibre supplement (made with a blend of soluble and insoluble fibres) designed to support digestive cleanliness and confidence for those who enjoy anal intimacy. The daily-dose capsules claim to work proactively to keep digestive systems moving naturally and cleanly, and they’re now available via Playharda Wholesale.
Each Bum Chums capsule delivers 513mg of dietary fibre. Ingredients include: psyllium husk, a powerful bulking agent that absorbs water and promotes smooth digestive transit; sugar beet fibre, which helps to increase faecal bulk and support healthy gut flora; natural laxatives prune, fig and rhubarb; flaxseed, apple pectin, broccoli and carrot, which nourish the gut microbiome and enhance digestive comfort, and fennel seed and fenugreek, which provide anti-bloating and detoxifying support for a light, comfortable feel.
The brand carried out research to support the product launch. In a panel study of 31 participants aged 18-61 who all identified cleanliness as a top priority in enjoying anal intimacy, only 29 percent found douching effective, while 93.5 percent said it disrupted the mood.
“We are proud to introduce the Bum Chums brand with the launch of our flagship fibre support supplement,” said Dave Powley, co-founder. “What sets us apart is the inclusion of sugar beet fibre – an ingredient clinically shown to increase faecal bulk and support more consistent, predictable bowel movements.”
Powley added: “The name ‘Bum Chums’ was chosen because it perfectly encapsulates the product’s purpose and personality. We want consumers to view these capsules as a trusted companion for digestive health and cleanliness – essentially, a ‘best friend’ for their bottom. This concept is reflected in our motto, ‘Little Chums For Your Bum.’” Powley explained that while the term ‘Bum Chums’ may historically have been used to tease, the brand intentionally sought to reframe it positively, embracing a friendly and approachable tone.
The 100-capsule, letterbox-friendly packaging gives retailers the option to offer subscription-based purchasing options (if infrastructure allows). The brand is also offering free staff training around the product for retail partners.
Find out more at www.bumchums.life or www.playharda.uk.
