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Clonezone opens new Soho flagship store

Proudly declaring its new flagship store open for business, leading UK gay lifestyle retailer Clonezone has made a move along Soho’s famous Old Compton Street. The new larger premises at number 35, replacing the long-established two-level shop at number 64, puts Clonezone even closer to the heart of Soho.

The new branch features ‘a wealth of modern technology, including a state of the art sound system, lighting and bespoke displays’, according to a company spokesperson, who added: “Due to rising demand we thought it necessary to invest in larger premises so that we could stock more of the brands our customers love, such as ES Collection, Timoteo and our in-house brand Titus: Made for Men – a range of aromas, cock rings and leatherwear. We’ve pulled together all of our resources and knowledge to create the concept for the new store. It’s been a labour of love and we are confident that there is no other in the world in terms of the design, look, feel and overall shopping experience for our valued customers.”

The opening is being cited as the result a successful year for the brand, which also has other branches in Manchester, Birmingham and West London. New buying strategies, exclusive product ranges and a focus on pricing have been used with the intention of broadening Clonezone’s appeal to attract younger consumers, without alienating existing clientele. The company also say that Clonezone.co.uk is expanding too, with the site maturing and featuring cutting-edge e-commerce functionality as well as toys, books, DVDs and underwear.

Titus: Made For Men was launched at last year’s eroFame show and includes leather and rubberwear, steel accessories and stimulating aromas. Developed with the CZ Trade team, the line features stainless steel penis plugs, cock rings, leather ball stretchers and anatomical hoods. The range – along with Clonezone’s wide selection of other offerings – can be seen at the new branch at 35 Old Compton Street, Soho, London W1D 5JX.