Senior management from Pjur recently spent a week in China, visiting the firm’s exclusive business partner in the territory, and the result was significant increased consumer awareness for the brand.
Pjur sales manager Marco Schneider, Coo/CCO Ralph Ehses, and founder and MD Alexander Giebel met with Orange Adult, which has more than 400 stores, its own app, and is represented on all relevant sales platforms.
During Pjur’s trip, Orange Adult organised a sales event where new product ideas were presented to an audience of selected sellers and partners. “All were met with great enthusiasm and anticipation,” said Pjur, adding that the event was “A complete success.”
Parts of the bash were also broadcast live on Orange Adult’s social media channels and customers were able to take part in a raffle. Pjur added that Orange Adult is using online marketing more and more, and in the past few weeks this has resulted in it reaching over 10 million consumers.
Alexander Giebel commented: “China is an important market for us – not only because of the sales figures, but also because of the developments within the erotic industry as it moves towards online trade and marketing. With our local partner, we have shown we can successfully drive sales actions. The numbers speak for themselves. A complete success – for both Orange Adult and Pjur.”
