Changes at the top for Dreamgirl

Posted: November 15, 2017

Dreamgirl International has announced that it has parted company with its CEO Christopher Scharff, who has resigned from the firm to pursue other ventures. Scharff had been at the helm of DG Brands for 14 years, since he bought the company back in 2003, and under his leadership it has become one of the world’s leading costume and lingerie manufacturers, with 2,000 retailer accounts and annual sales of $30+ million.

“We are saddened to see the departure of Christopher as he has revolutionised the company under his leadership and dedication to the company for the past 14 years, but we know he will go on to do great things,” said Alma Canjura, EVP and COO of DG Brands. “Although this will be a large change for the organisation, Dreamgirl has many exciting moments ahead with the launch of our newest lingerie and costume collections in the coming months.”

DG Brands chairman Frank Chen announced the appointment of Barry Revzen as the new CEO of DG Brands.

Prior to joining DG Brands, Scharff was the vice president for the BCBG Max Azria International Group, an international manufacturer and retailer of women’s contemporary designer apparel and accessories and vice president international for watch manufacturer the Movado Group, as well as American women’s luxury brand St. John International. Earlier in his career, Scharff was employed by Lanz, Inc, an apparel business founded by his late father in 1938.

In a separate announcement, Christopher Scharff said: “As most of you know, after about a decade and a half of building Dreamgirl/DG Brands, I sold the company about 18 months ago. The intent of Dreamgirl’s new owners, and my intent as well, was for me to continue to shepherd the company over a period lasting up to three years and last week, the parent company and I decided to part ways due to divergent leadership interests. Fortunately I am leaving the organisation in the hands of a very strong leadership team and am extremely optimistic about DG Brands’ future prospects.”

Scharff continued: “I feel an amazing sense of excitement as I start this new chapter in my life. As I look to the future, I am dedicated to making it positive and productive, although I will keenly miss the people and the stellar creativity and high-quality work we produced at Dreamgirl.”

He added that he intended spending more time with his family and in helping the homeless in the Venice Beach area of Los Angeles, as well as consulting with private equity firms with a view to turning around apparel brands and starting a new venture.