Lora DiCarlo has announced today that actress, model, and style icon Cara Delevingne has joined its team as co-owner and creative advisor. According to the company, Cara will encourage people to embrace their sexuality with positivity and confidence, sharing their unified values of unapologetically celebrating sexual exploration and working to destigmatise sexuality.
Delevingne [pictured right, with Lora DiCarlo founder and CEO Lora Haddock DiCarlo on the left] commented: “Lora DiCarlo’s vision represents so much of what I stand for – women-led, femme-focused, and pleasure inclusive. I am so excited to step into this role as company co-owner and Creative Advisor, and contribute in a creative capacity with Lora and her team. Their award-winning products are redefining how people explore, experience, and take ownership of their pleasure.”
As co-owner, Delevingne will help amplify Lora DiCarlo’s brand recognition through creative initiatives, including marketing campaigns and collaborating with the in-house engineering team to support product development. Additionally, she will work closely with Lora DiCarlo founder and CEO Lora Haddock DiCarlo on creative content development and overall brand strategy.
“What we love about Cara is that she aligns with Lora DiCarlo’s overall mission, which is to destigmatise the taboos surrounding sexual health and wellness in broader society today,” said DiCarlo. “Cara is unapologetic, approachable, comfortable in her skin and she champions the cause of women’s sexual health. She will add authenticity by sharing her own experience as a genuine Lora DiCarlo customer, and now a partner of the brand.”
Lora DiCarlo launched in 2017 and it received worldwide exposure after its flagship product, Osé, received the Innovation Award in Robotics from CES in 2019, which was rescinded (and later reinstated) due to its “obscene” nature.
For more information European accounts should contact purchase.eu@loradicarlo.com
[Photography: Mike Rosenthal]
