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Calexotics targets Europe with latest recruit

California Exotic Novelties has recruited Angela Mustone as its new international business development executive. She will be responsible for cultivating new and existing distribution partners in Europe, leading a country-by-country strategy to expand the company’s network.

Susan Colvin, CEO of California Exotic Novelties, commented: “We’re thrilled to welcome Angela. Her talent and expertise will be a valuable asset as we continue to seek out opportunities in Europe.”

In late 2011 California Exotic Novelties announced a plan to cultivate new and existing European distribution partners as part of a New Market Penetration Initiative. The addition of Mustone to the team is a result of the plan’s success. She is charged with paving the way for even more business development in 2012 and beyond.

Jackie White, vice president of sales for California Exotic Novelties, said: “Our growth rate is phenomenal as we continue to collaborate with our established European distributors, as well as with other new businesses. We welcome Angela and know that exciting things are on the horizon!”

Mustone has over 12 years of sales and marketing experience and holds a bachelor’s degree in marketing from McGill University in Montreal. Additionally, she speaks three languages: English, French and Italian. Most recently she held the position of market development director for Shunga Erotic Art.

“I’ve always admired Susan Colvin and California Exotic Novelties,” said Mustone. “I look forward to being a part of this vibrant company as we develop new strategies for CalExotics’ global initiatives.”

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