CalExotics has announced the promotion of two long-serving team members to executive leadership positions.
Lupe Martinez has been appointed Executive Director of Marketing, where she will oversee the company’s marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives and digital marketing.
A CalExotics veteran of 24 years, Martinez has held roles across sales, retail marketing and business development, building long-standing relationships with retailers and distributors worldwide. In her new position, she will lead marketing initiatives designed to strengthen the CalExotics brand while supporting customers and driving continued business growth.
“I’m excited to begin this next chapter and to bring my customer experience into our marketing strategy,” said Martinez. “I look forward to creating programs that strengthen our partnerships and help our customers succeed.”
Austin Ferdinand has also been promoted, taking on the role of Vice President of Business Development. Having spent 20 years with CalExotics, Ferdinand has played a significant role in expanding customer relationships and supporting the company’s commercial growth. He’ll now lead CalExotics’ global business development and sales strategy, with a focus on strengthening partnerships and identifying new opportunities.
“Our customers have always been at the center of everything we do,” said Ferdinand. “I’m honored to take on this new role and look forward to building on the strong relationships we’ve established while helping drive the next phase of CalExotics’ growth.”
Commenting on the appointments, CalExotics Founder and CEO Susan Colvin said: “Lupe and Austin have each dedicated more than two decades to CalExotics, and their leadership has been instrumental in our success. These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business. I couldn’t be more excited for what lies ahead.”
Between them, Martinez and Ferdinand bring 44 years of experience at CalExotics, with the company saying their promotions reinforce its commitment to delivering strong customer partnerships and supporting long-term growth across the global market.
