CalExotics used July’s ANME to launch two new ranges, a plethora of additions to existing collections, and also refresh some of its other lines, while sister company Jopen introduced a brand new collection.
Susan Colvin, founder, and CEO of CalExotics, said: “At the show, we meet with customers to show off everything CalExotics and Jopen have to offer. Our booth was packed daily, and everyone was excited about our offerings. We can’t wait to start shipping!”
The new CalExotics collections were Eden and Tiny Teasers. Both collections are extremely affordable, retailing between $20 and $40. Eden offers four silicone massagers, each of which runs on two AAA batteries and delivers ten vibrating patterns. Tiny Teasers are petite mini-massagers and bullets powered by a rechargeable battery and come in four distinct Brick designs. A Tiny Teasers Counter Display is available for bricks and mortar stores.
New products were added to CalExotics’ Couple’s Enhancers, Intimate Pumps, Jack Rabbit and many others but one collection was said to be a clear favourite: the Jack Rabbit Signature collection, which is available in three premium styles. In addition to having seven functions of vibration, each style has a signature feature; rocking G, thrusting and rolling pleasure balls.
Jackie White, executive vice president of CalExotics, said: “These Jack Rabbits are a must-see, which is why we are offering a free point of purchase display to retailers with qualifying purchases. Please contact your CalExotics sales representative for more information.”
Among the existing collections receiving a fresh new look were Hot Pinks, Venus Butterfly, and Personality Vibes. Susan Colvin said: “These repacked products are a breath of fresh air. They are fun, vibrant and really make a statement.”
Amour was the major ANME launch from CalExotics sister company, Jopen. The collection consists of four massagers, each of which features a heart embellishment, and the USB rechargeable batteries offers seven functions of vibration with an added five speeds for each function. Jackie White said: “A point of purchase display is also available for Amour. If you can get the product into the hands of the consumer, the beauty and power will sell itself.”
For more information on products and marketing initiatives from CalExotics and Jopen, visit calexotics.com and jopen.com or contact your favourite distributor.