CalEx inks toy deal with reality TV hunk

Posted: July 12, 2012

California Exotic Novelties has announced that it will be creating a line of adult toys in collaboration with Nick Hawk, the star of Showtime’s reality TV show Gigolos, which will be inspired by his television lifestyle.


“After the incredible response from Phil Varone’s Sex, Toys and Rock ‘n Roll Collection, we decided to broaden our celebrity-branded offerings,” said CalEx CEO Susan Colvin. “Partnering with Nick on his line of toys is exciting and we’re looking forward to creating another hit product line.”


Hawk said: “I’m thrilled to be working with Susan and the entire CalEx team.  We’ve already discussed several product and packaging ideas, I can’t wait to see what the future holds with us putting our heads together.”


In addition to being a US reality TV show star, CalEx say Hawk is also the owner of his own male entertainment company, a musician, and a sexpert with his own intimate advice website.


Al Bloom, director of marketing for California Exotic Novelties, added: “We are planning on introducing several items in the Nick Hawk line. Our product development team is working hard with Mr Hawk to create a collection that captures his personal brand and lifestyle. We moulded his manhood, which will be the signature piece. I can’t discuss the details too much right now, but I can say that Nick has some impressive tattoo art in interesting areas—we plan on doing something creative with those tattoos!”


The new line of Nick Hawk toys will be released later this year.