ETO Magazine

ETO Magazine – Shaping the Industry for Over 20 Years
For more than two decades, ETO (Erotic Trade Only) has been the essential business and product resource for the pleasure products, wellbeing, and adult business services sector.
As a completely independent publication with no ties to any other adult business, ETO delivers trusted, unbiased coverage that supports manufacturers, distributors, and retailers across the industry.
Our professional editorial team has unrivalled experience in independent reporting on the fast-evolving pleasure products market, with a particular focus on items accessible to all retailers—toys, lingerie, intimate apparel, consumables, and novelties.
ETO has always treated its readership with the respect a trade-only title deserves, while maintaining a strong focus on the retail environment and providing a regular digest of market intelligence, product launches, and industry trends.
Discover why ETO remains Europe’s longest-established and most respected trade magazine for the sector.