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British director Jonno launches HD download-to-own site

British gay porn director Jonno of UKNakedMen.com has added new website, JonnoFilms.com, to his roster, offering high definition downloads on a pay-per-scene format.

The move was made in response to changes in the way in which consumers access entertainment – DVDs are being replaced by streaming and downloads and long-term customer relationships are harder to win. “Not everyone wants to join a membership site to download great porn,” said Jonno. “So now we’re offering our videos individually for a one-off charge, a scene can be yours to keep in minutes.”

UKNakedMen.com was launched on a small budget in 2006 and featured models from the U.K. and Europe. Sister site, ButchDixon.com, was added in 2009, focusing on muscled, hairy and mature men. “We had humble beginnings, but big ambitions to produce the best videos we could,” said Jonno. “We blew our tiny budget on high definition cameras and great guys, rather than advertising, and let the quality of our product speak for itself. Site membership swelled organically and we still have many members who have been with us since the beginning.”

JonnoFilms.com is updated once a month with each new DVD release. High definition videos are $9.95 and standard definition videos $6.95. Videos are download-to-own with no restrictions and no DRM.