BMS previews Leaf+ and rebranding plan at EroFame

Posted: October 14, 2013

On the heels of another successful year, BMS Factory have attended EroFame 2013, which took place in Hannover, Germany from October 9th to 11th.

With the holiday time coming up, BMS is approaching the launch of its newest luxury collection, Leaf+, as well as a rebranding campaign for Swan and updated marketing support through its Retailer Kits.

The new brand, Leaf+, consisting of four designs is an exciting step in a new direction for the Leaf collection. Being offered in a beautiful royal purple colour, Leaf+ is one of the first luxury BMS products to offer vibration settings and a new, stronger motor than before. On top of the 5 different vibration settings, it is virtually seamless and will come with a USB charging cable, branded tote and reusable box.

BMS’ flagship brand, Swan, will be seeing a facelift this year in its marketing approach. Still borrowing inspiration from the clean look it has always had, it is introducing the new ‘face of Swan’, which the company claim is the perfect fit for its elegant designs. Customers will notice this new vision carrying over across marketing materials and branding campaigns going forward.

To launch this new campaign, Swan will also be making its new Retailer Kits available to customers. These kits will have contents specifically suited to the customer per order. Kits may include window decals, posters, comparison charts, media kits, product foam boards and more.

“We’re all looking forward to interacting one on one with our new and existing customers,” said Steve Bannister, president of BMS Factory last week. “The team will be there to answer your questions and to show you the innovative and exciting things that we’ve been up to the past little while”.

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