Blush Novelties – makers of the world’s first biodegradable vibrator – has announced the launch of the Gaia Eco Bullet, a new sustainable sex toy, and the company has ramped up its eco credentials with a number of green initiatives.
The Eco Bullet is available in three colours and a point-of-purchase display with free floor tester is also available. The Gaia designs are described as being body-safe, classic in form, and with strong motors.
“At Blush, we seek to make great pleasure products using sustainable materials,” said CEO Verna Meng. “Bioplastic is a perfect choice for vibrators since its non-porous, making it completely safe, clean for use in the body, and biodegradable.”
When promoting sex toy sustainability, Blush defines this as materials sourced from botanical elements, using fewer greenhouse gasses in production, and having the lightest end-of-life impact on the environment. Gaia pleasure products biodegrade quickly with the help of industrial recycling facilities and they will also biodegrade naturally in landfills after a few centuries. The Blush commitment to being earth friendly is also evident in the Gaia packaging, which is made of recycled paper, with no plastic inserts.
The company recently ran a tree-planting initiative, to coincide with Earth Day 2019, which saw the company plant one tree for every online store that carried Gaia and shares its URL and it also planted one tree for every bricks and mortar store that shared a photo of Gaia products on its shelves.
The company is also offering cash incentives to all employees who buy or lease electric cars, and/or install Tesla solar panels in their homes. “Climate change is a real issue,” said Blush COO Eric Lee. “I want to do my best to protect the future of all children. I am hoping, with this initiative, that I can influence a few people in our small company, and by announcing this to our industry, I can influence other business owners to also do something similar. Together, as an industry, we can make a difference.”
For more information about Blush Novelties and its products visit www.blushnovelties.com
