Blush has announced it has deepened its partnership with Red Container of South Korea, which Blush describes as a celebrated retailer and wellness resource.
This collaboration began with the success of Blush’s Oh My Gem collection, a jewel-inspired range of premium products that Blush says captivated the South Korean market. Building on this momentum, Blush and Red Container introduced the Aria collection through a crowdfunding campaign on the Tumblbug platform.
With over $27,000 raised from more than 380 supporters in its early stages, Blush says this campaign highlights the growing demand for inclusive, high-quality sexual wellness products in the region.
“Our partnership with Red Container exemplifies Blush’s commitment to empowering individuals across the globe,” said Blush director of marketing Ian Kulp. “This success is a testament to our unified mission and the tireless efforts of our team—from our corporate headquarters in New York to our highly skilled, dedicated, and mission-driven team in China. Together, we ensure our partners receive unparalleled support and innovation, paving the way for even greater accomplishments in 2025 and beyond.”
Blush founder and CEO, Verna Meng, added: “Red Container has set the standard for inclusivity and innovation in South Korea’s sexual wellness space. We are honoured to align with their mission of creating safe, celebratory environments for exploration and self-expression. Together, we are breaking barriers and building a future where pleasure is accessible, empowering, and celebrated by all.”
There are plans for Blush and Red Container to expand their collaboration even further in 2025.
