Bijoux Indiscrets has announced the release of a new sensual cosmetics collection called Slow Sex. The 10-piece line features massage products, intimate gels and lubricants, and an assortment of body products designed to enhance all five senses.
Bijoux Indiscrets co-founder Elsa Viegas said the collection takes its cue from the modern holistic sex movement, encouraging couples and singles to delight in foreplay and mindful pleasure as the main bedroom events. The line’s packaging design features hazy, shimmery artistic nudes and dripping-wet close-ups of plump lips and soft skin, which the company believes is the perfect amount of tease for mainstream and adult retail shelves alike.
“We strongly believe that sex is to be enjoyed, said Viegas. “It’s about having pleasure and giving pleasure. Slow Sex is a name inspired by the concept of slow food. We eat because we need food, but not all food is the same. Sometimes fast food is fine, but the more you know about the ingredients and about your body, and the more you train your sense of taste, the more you enjoy good food, better food. And Slow Sex works just like that. It’s not only about good sex, it’s about creating better sex.”
The Bijoux Indiscrets team partnered with local laboratories in Barcelona to develop exclusive formulas that fit the brand’s ethical standards, and each Slow Sex product is said to be vegan and all-natural with no sugar, parabens, gluten or artificial colours.
The collection includes two massage oils (Warming Massage Oil and Full Body Massage Gel), two oral sex enhancers (Mouthwatering Spray and Oral Sex Balm) two pampering cosmetics (Intimate Hair and Skin Shimmer Oil and Full Body Solid Perfume), two water-based sensual play gels (Anal Play Gel and Finger Play Gel) and two sensation enhancing gels (Clitoral Balm and Nipple Play Gel).
“Slow Sex is not only a cosmetics line of products,” said Viegas. “It reflects our brand values. It is such a ‘political’ collection, focused on changing behaviours and way of thinking, that it has its own manifesto.”
Accordingly, a Slow Sex Manifesto is printed on each product’s packaging: ‘No fiction, no acting, no judgements, no comparisons, no fear, no guilt nor shame. Our pleasure should be ruled by no one but ourselves and starts with self-love, self-respect, self-knowledge and self-acceptance. Pleasure knows no gender and sexual freedom shouldn’t either. Slow Sex claims the freedom to feel and enjoy ourselves beyond any fictional sex established behaviours.’
The collection’s eco-conscious packaging is made of recycled/recyclable glass, paper and aluminium and plastic use has been reduced to 1% in all packaging. The range will be launched in November. For more information email [email protected]
“No matter how much you know about ‘sex, lubes and rock and roll’, this collection offers your consumers a new and better way to have incredible sex,” said Viegas. “We’ve reinvented the word foreplay and turned it into the most real, pleasurable and explosive part of your sexual relationship.”
