Sexual wellness PR communications agency Little Leaf Agency has announced it will be working with BasisDx, a federally approved laboratory specialising in home-collect clinical tests, for its launch into the US market.
“This collaboration will establish BasisDx as the go-to brand for certified home collection STI tests across the United States, leveraging Little Leaf Agency’s expertise in brand positioning, influencer relations, and PR and marketing communications,” the announcement reads.
Little Leaf says that BasisDx, which saw phenomenal success in COVID testing during the pandemic, recently launched its Pro13 Kit, the first-ever PASS-certified self-testing STI kit, making it possible for both the general public and adult industry workers to receive the same level of rigorous STI testing as required by PASS – in the comfort of their homes.
“We are thrilled to partner with Little Leaf Agency as we break the Pro13 Kit into the US market,” said BasisDx’ founder Andreas Kogelnik, MD, PhD. “We are confident that their deep understanding of the industry, creative strategies, and proven track record makes them the ideal partner to help us achieve our goals of removing stigma around STI testing. Together we want to make at-home testing become part of our everyday routines. We are confident this collaboration will help shift the narrative around testing in the USA.”
Little Leaf Agency will spearhead a comprehensive PR strategy for BasisDx including influencer and brand partnerships as well as media relations.
Kathryn Byberg, founder and CEO at Little Leaf Agency, said: “As a self-proclaimed science nerd who studied for a PhD in molecular biology and biochemistry, I’m very excited to work with BasisDx. BasisDx is a visionary brand that aligns perfectly with our mission to elevate and empower conversations around sex and STI testing. It’s time to shake up society’s attitude towards STIs and testing.”
