“The time was right for a switch to a classic, high-quality and timeless colour combination“, says Björn Radcke, Head of Sales and Marketing at Orion Wholesale. “The new look offers a modern appearance and emphasises the brand’s authenticity and elegance. Furthermore, the new, striking design ensures greater visibility.”
The packaging now has a classic black-and-white colour scheme, equally balancing playful and provocative. “White symbolises freshness, clarity and openness, while black is intended to convey elegance, strength and lust for the unknown.” Complemented by an updated typeface that’s sleek and sexy, it brings the whole look together.
The changeover will take place gradually, so there may be a brief period during which both versions are in circulation.
Visit orion-wholesale.com or email wholesale@orion.de for more information.
