Back to Basics for CalEx

Posted: June 9, 2008

California Exotic Novelties has added three new lines to its Dr. Laura Berman Intimate Basics line range and the company has used the opportunity to offer retailers a choice of packaging options – the original, discrete boxes or a more traditional clamshell design which showcases the products.

“The Intimate Basics line has been extremely popular for quite some time,” said California Exotic Novelties Vice President of Sales, Jackie White. “While everyone loves the functionality of the items, we’ve also received many comments about how beautiful the products are. With that in mind, we decided to – literally – go back to basics and package the new products in clamshells, as well as continue selling the original boutique packaging. While a picture might be worth a thousand words, we think the product, itself, speaks volumes.”

The latest additions to the Intimate Basics Line are Phoebe, Thor and Eden. Phoebe is a rechargeable massager with a Pleasure Disc that adjusts for vibrating and oscillating action and comes with four interchangeable silicone attachments. Thor is a soft and flexible dong constructed of a hygienically superior TPR material. The powerful waterproof dong offers four functions of vibration, pulsation and escalation and is equipped with a secure suction cup base. Finally, Eden is a clear male masturbator which features a ribbed inner chamber and convenient handle for dexterity.

“There’s no doubt that Dr. Berman’s expertise has been a major factor in the success of the Intimate Basics line,” said California Exotic Novelties Owner and Founder Susan Colvin. “Her knowledge – coupled with our expertise – has led to many exciting products and we look forward to many more collaborative efforts.”