Baci Lingerie has signed an exclusive distribution partnership agreement with ABS Holdings for the UK. In addition to supplying its trade customers with Baci Lingerie products the agreement also includes a commitment to open a minimum of 50 standalone Baci Lingerie stores.
After meetings and negotiations with nearly every UK distributor, Miami-based Baci Lingerie chose ABS Holdings as the company feels that ABS perfectly complements Baci Lingerie’s mission of delivering the highest-quality sexy and erotic luxury for the lowest prices ever seen on the market. It will trade as Baci Lingerie UK Ltd, and will distribute Baci Lingerie through its wholesale division, as well as through its own retail stores.
“With the UK market being a key market for us, we are extremely proud and excited to have the biggest wholesaler in UK as our strategic partner,” said Robert Rosen, Chief Operations Officer of Baci Lingerie. “ABS Holdings is a proven leader in the UK and Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands and products, but who also shares our goal of becoming no.1 in the UK lingerie market.”
Rosen continued: “As a market leader already with 32 of their own stores, ABS Holdings’ retail experience made them a perfect match for our mono brand store concept. They are extremely professional and run an amazing retail business in the UK that will only grow and become stronger with the addition of Baci Lingerie. With the ability to open stores quickly and their experienced retail knowledge, Baci Lingerie should dominate the UK market in very little time.”
“We’re delighted to be partnering with Baci Lingerie, and very much looking forward to launching the brand to the UK trade in the New Year,” commented Tim Hemming, Chief Executive of ABS Holdings Inc. “Our unrivalled experience and efficient operational capabilities make us ideally placed to deliver the ambitious and exciting programme of rapid growth planned.
“Baci Lingerie is taking the international market by storm at a breath-taking pace. The product choice is immense, featuring exciting, sexy, and sophisticated designs at an unbeatably low price point. The garments, packaging, point of sale materials and merchandising are incredibly aspirational and luxurious, easily rivaling the most prestigious European lingerie brands. The difference with Baci is that beautiful underwear will be accessible to everyone thanks to the unbelievable prices. We can’t wait to take delivery in February.”
Baci Lingerie is looking forward to meeting new partners and developing new relationships at the Salon International de la lingerie Paris in January 2011. Contact [email protected] to book an appointment to view the range.
Full details of the Baci Lingerie deal, and what it will mean for the market, will be featured in the February issue of ETO.