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Baci Black Label ‘most expensive shoot ever’

Baci Lingerie will debut its Black Label Collection worldwide at the January Salon International de la Lingerie 2011 Show in Paris, and later at the International Lingerie Show in Las Vegas in March. Robert Rosen, Chief Operating Officer of Baci Lingerie, commented: “We are extremely excited to present the Black Label Collection at these world famous trade shows. We feel that the Black Label Collection will create an entirely new category of lingerie that the world has never seen before and ultimately change the industry forever.”

The Black Label Collection’s photo shoot is said to be the most expensive ever undertaken. Each piece of Baci Lingerie’s 550-strong collection was shot in its own setting with front and back pictures and in video format. The shoot took place at castles in France, Germany and the UK and had a budget of $5m. More than 5,000 hours were spent retouching the images and the print bill for the 5kg Black Label Collection books reportedly came to an additional $3m.

Further information can be found at www.baci-lingerie.com