Sex toy brand Svakom recently teamed up with Australian adult store Amore Erotica to create a 30-second radio ad promoting the benefits of sex tech.
Svakom sexual wellness educator Vanessa Rose said the aim of the ad is to normalise the use of app-controlled sex toys as a healthy way for adults to interact in ways greater than touch alone: “Apps compatible with sex toys can be just as useful to adults as any other they download to their smart devices, particularly if they’re long-distance, watching movies or have fans,” Ms Rose said. “Sexual wellness is as much a pillar of good health as sleep, exercise, and nutrition. Innovative technology with a focus on pleasure is available to help adults prioritise and pursue their sexual wellness in safe and consensual ways, so why not give it go?”
The Adelaide-based store reports that since the ad was broadcast on the radio station – Fresh 92.7 – it has been inundated with requests for Svakom app-controlled sex toys. The campaign ran for two months and ended in the final week of May, National Masturbation Month.
A spokesperson for the retailer said: “We have consistently strived to be the leader in providing exceptional customer service as well as introducing a wide range of high-quality adult products.”
Vanessa Rose added: “Svakom’s app-controlled range lets users share control of their sex toy with a partner, text chat or video call them regardless of distance, as well as create their own vibration patterns using music, ambient sounds or line drawings. Taking sex-ploration even further, Svakom’s Connexion Series of app-controlled products also let users sync their toy to adult video content or monetise webcam performances, opening limitless possibilities for fans and entertainers.”
More information on Svakom products can he found here.
