The August 2020 issue of ETO is available to read online now by clicking here and two of its key features result from us leaving the safety of the office to visit two very different locations: New York City and a barn in a field. Well, Mia and Paul did. We also learn from Charlie and Di why they’re launching a new business during a pandemic and Scala explains how it has responded to the demand for masks, in-store hand sanitiser, and surface cleaner by launching its S8 Hygiene Collection.
Elsewhere in the issue, Adam Bernstein offers some basic advice for businesses which have been left in a worse financial position due to recent events, Paul Smith offers tips for retailers to make their business more accessible and our fabulous contributors include: Tracey Whitmore, who shares with us the pain – and the eventual pleasure – that lockdown has caused retail; Topher Taylor, who discusses the joy of new toys; Collen Godin, who chooses Jet Setting Jasmine as her Sexpert Witness; Violet Fenn, who explains why the pandemic could be a great opportunity for retailers of pleasure products; M.Christian, who also discusses the impact of coronavirus on the pleasure sector; Kirsty Jennings, who shines her Spotlight on the Hot Octopuss Digit; and our Mystery Shopper discovers a five-star store in Birmingham.
To read this issue online click here (registration required).
