Atlantic crossing: Prowler Red launches in the US

Posted: June 4, 2019

ABS Holdings has reported that its Prowler Red Leather range and Prowler men’s underwear ranges are now being stocked at Fairvilla stores in Florida – a first for Prowler as the brand makes a break into the US market.

Justin Vickers, head of global trade sales at ABS, commented: “We’re really excited that Prowler has been picked up by Fairvilla, and we know that our US customers will love this innovative brand for its modern design. We’re really proud of both Prowler Red and our sporty underwear line, and we think it will appeal to customers who love their kink – as well as those who love comfort with a sporty twist. Prowler has so much to offer, and we love that the Fairvilla team believes in our brand as much as we do.”

Prowler Red is also due to make its debut at the gay festival One Magical Weekend, which is now in its 29th year. Fairvilla’s Debra Peterson commented: “Fairvilla is always looking to add fresh concepts and products to its stores and especially to its off-site sales promotions. Working with Justin Vickers and ABS to bring Prowler to market during One Magical Weekend in Orlando makes perfect sense. This is a massive Pride celebration and we are excited about this unique sales opportunity and continuing to work together in the future.”

The Prowler Red range includes leather shirts, waistcoats, sports shorts, harnesses, military caps, jock straps, and bicep brands. Pieces are available in a range of colours and variants.

Prowler’s first swimwear range will include two brief styles in navy, one with aqua accents and the other in white. Both styles feature the Prowler logo and a sporty cut that ABS says won’t go unnoticed. “These swimming briefs have a flattering cut that shows off your body and they’re perfect for men who love a masculine cut and plenty of comfort in a sporty style,” the company said.

ABS Holdings:

[T] 01202 868511