A recent survey undertaken on behalf of Gossard Lingerie has revealed that 92% of UK women regularly masturbate, with 66% having an average of three ‘me time’ sessions each week.
Over 1,000 women aged between 18–30 took part in the survey, which explored participants’ sexual attitudes, habits, fantasies and practices.
Gossard’s Marketing Manager, Clare Bloomfield, commented: “At Gossard we are aware of how factors such as the empowerment of women and the evolution of female sexual power have coincided with a huge media emphasis on the female body. Women now have the confidence to prioritize their personal needs both socially and in the workplace. Our survey results demonstrate how women’s sexual behaviour has evolved in relation to this new role and environment.”
For further information, or to participate in Gossard’s Big M survey – which has been extended to the end of January – visit www.gossard.com