WOW Tech has announced the official launch of Arcwave, its new premium male pleasure brand, along with the first toy in the range, called Ion. The new device promises ‘female orgasms for men’ through its use of Pleasure Air technology – a first in the male market.
The Pleasure Air technology – introduced to the female market by fellow WOW Tech brand Womanizer six years ago – has been ‘re-imagined’ for male use, and is said to deliver more intense air pressure over a wider surface area.
“We wanted to do for men’s masturbation what we did for women’s masturbation in 2014 – introduce a powerful new kind of orgasm using a fresh approach and cutting-edge technology,” said Mark Tobias Zegenhagen, chief technology officer at WOW Tech. “While products focusing on penis pleasure exist, we felt that there hadn’t been a true innovation in the market for years. Ion delivers something entirely different from the standard stroker or penis ring, and we’re thrilled to be able to help men and people with penises discover a new dimension of pleasure.”
After the pre-launch, Arcwave Ion will be available to all WOW Tech B2B partners from the end of November and it will be launched globally on December 10th 2020 with a retail price of £169. More information can be found in the November issue of ETO.
