XR Brands has appointed industry veteran Roxana Mendoza as its new senior international sales executive. With over a decade of experience in the adult pleasure products industry, Mendoza brings a wealth of knowledge and expertise in sales, marketing, and visual merchandising to the wholesale manufacturer.
“I am thrilled to join Rebecca and the talented team at XR,” said Mendoza. “They have an amazing culture over here, and I look forward to leveraging my experience and skillset to enhance our international sales efforts and build strong partnerships around the globe. I can’t wait to hit the ground running and share the excitement with everyone!”
Rebecca Weinberg, president of XR Brands, added: “Roxana brings so much to the table, and we’re ecstatic to have her on board. We’re building something special to support our retail partners overseas, and Roxana’s extensive experience and proven success in the industry align perfectly with our vision for growth. We believe her leadership will be key in strengthening our global reach and fostering deeper connections with our partners around the world.”
