Svakom has announced the appointment of Joe Petracca as director, The Americas.
“My role is to increase Svakom’s share of category voice via market penetration in Canada, US, and throughout all Latin American countries,” Petracca said. “I am looking forward to driving the brand’s already resonating consumer message to the next level with increased reach via new platforms.”
Svakom says Petracca has previous experience as the lead for multiple European brands, and has pioneered mainstream marketing channels for a variety of sexual wellness categories including condoms, pregnancy test kits, lubricants, and enhancers.
“We are thrilled to have Joe Petracca join our Svakom team and look forward to how his entry into the US and Latin American markets can make our sexual wellness products accessible to even more adults,” a Svakom representative said.
For more information visit svakom.com
