Sliquid has appointed Erik Vasquez as the new brand ambassador for its male-focused product line, Ride BodyWorx. Sliquid said that Erik is a well-established member of the LGBTQ community with invaluable connections both domestically and abroad. “When meeting Erik for the first time, I saw a bold, engaging personality that I believe will work to our advantage as we relaunch Ride to the marketplace,” said Sliquid CEO and founder Dean Elliott.
Erik is joining the Siquid team after a two-decade career in customer service and administrative positions. He commented: “I feel privileged to be joining such a reputable company whose image is synonymous with the highest quality of lubricant. For someone that is new to the industry, having the Sliquid namesake as a foundation will be paramount when beginning my endeavour to reposition Ride BodyWorx to a recognised leader of men’s sexual health products.”