Sliquid has promoted Erik Vasquez from Ride BodyWorx brand ambassador to marketing director for its brands Sliquid, Ride BodyWorx, and Mad Toto. Erik will be responsible for overseeing the conceptualisation, development, and implementation of all brand strategy across the board for Sliquid, Ride, and Mad Toto. Under his direction, the marketing team will develop the marketing strategy for all new and existing products across all three brands. He will also be implementing print, digital, and social media ad campaigns that are in the style of major mainstream and industry trends. In addition, Erik will also manage the creatives and branding for all trade shows both B2B and B2C, as well as events the companies will produce themselves.
Sliquid CEO Dean Elliot said: “I have watched Erik slowly transition into this position for a year now. His promotion to marketing director was the next, natural progression in his growth here at Sliquid because he has proven himself capable of the duties time and time again. I have faith that he will lead our marketing team with confidence and foster creativity amongst his co-workers that will produce some pretty stellar work.”
Erik Vasquez added: “I am both honoured and appreciative of the opportunity that has been given to me to lead the marketing department for not just one, but all three brands. I work with some amazingly creative and hard-working people, so I know that my job as director will be made easier because of their sheer talent and drive. I have found my home here at Sliquid, and I look forward to growing our presence in the industry through innovative, forward-thinking content.”