XR Brands has recruited Rob Phaneuf as its new director of sales and marketing. Formerly director of sales and business development at Pipedream, Phaneuf is a seasoned industry professional with over 20 years of experience in sales, marketing, product development, branding, and wellness education.
“Rebecca and her team are building something special, and I’m excited and honoured to be part of this growth,” said Phaneuf. “XR’s reputation precedes them as one of the top organisations in this sector, and I’m confident that we’ll continue to expand and deliver exceptional products and services to our customers. I’m ready to Play Hard!”
XR Brands says that throughout his career, Phaneuf has consistently demonstrated his ability to connect with customers through dynamic product presentations, innovative marketing campaigns, and successful product launches that resonate in the marketplace. And his superb communication skills and strategic thinking have earned him respect as one of the top sales professionals in the industry.
Rebecca Weinberg, president of XR Brands, commented: “We’re thrilled to welcome Rob to XR Brands. His expertise, product knowledge, and industry reputation are unmatched. Rob is known for his commitment to excellence, professionalism, and of course his passion, and I have no doubt he will inspire and elevate our sales team.”
In his new role, Phaneuf will report to Weinberg and lead a team of sales executives and brand ambassadors to expand XR Brands’ portfolio across its network of distribution partners and retailers. He’ll provide strategic sales leadership while spearheading marketing initiatives across multiple channels.
Rob can be reached at [email protected] and looks forward to reconnecting with customers soon.
