Home Industry News Appointments Appointments: Hein Schouten replaces Oscar Heijnen as Shots CEO

Appointments: Hein Schouten replaces Oscar Heijnen as Shots CEO

Appointments: Hein Schouten replaces Oscar Heijnen as Shots CEO

Shots has appointed Hein Schouten as its new CEO. After heading up the distributor for the last 27 years, founder Oscar Heijnen [pictured right, with Hein left] has decided to take a step back and has chosen Hein as his successor.

In addition to sales, Schouten has worked in or managed every area of Shots, including product development, purchasing, design, and logistics, and he was appointed sales director in 2019.

“I am very thankful of what Oscar has taught me,” Schouten said. “Also, he is the one that has built Shots from scratch and made it the success that it is now. I’m more than proud that I can take over this position and I will handle it with great care. Shots DNA runs through my veins, so I won’t make drastic changes. But I have been working on a new structure with a management team. We already added new team members that are masters in their field and we’re also working on educating our current team so that we can make each other even better. We will continue to invest in the people because people come at first place at Shots.”

He went on to outline his plan to make Shots a one-stop-shop for customers, while also investing in new systems and processes to provide an improved service, and further expanding the company HQ.

“Shots has always been a company with a family feel,” he concluded. “It’s my personal goal to keep this family feeling. And even though we want to reach great goals, we shouldn’t forget that the journey is valuable as well. It wouldn’t be my style if we didn’t have fun along the way.”