Appointments: EDC Wholesale recruits Carl Prent

Posted: October 5, 2017

EDC Wholesale has announced that it has recruited Carl Prent to its sales team. EDC says that Prent brings over 25 years of experience and industry knowledge to the wholesaler and in his new role he will support retailers in Eastern Europe and the German-speaking countries and help them to grow their business with the company.

EDC Wholesale CEO Eric Idema said: “Carl has many years of experience in the adult industry, he knows many people as he spent his career personally visiting retailers throughout Europe. His personal relationship with the retailers is of high value to our company, we are very excited Carl wanted to join EDC Wholesale. His cheerful personality will be a great asset to the young team, who can learn a lot from Carl’s experience and Carl can learn from our modern way of working.”

Prent will make his EDC Wholesale debut next week at EroFame on stand #154. He commented: “I think it will be a challenge to be working at a modern company and to work with the young team. The age difference is sometimes more than 40 years! But I see it as a positive challenge. The company is progressive online and on social media. I have great respect for Eric and the way he developed the company from his attic to a major logistic centre. He is an inspiring person, very creative and always full of ideas. I’m also excited to be working with Andre Visser (international sales director) again, we have been colleagues for a long time. I used to mentor him into the sales and now Andre gets to teach me about the modern way of working at EDC Wholesale.”

For more information about EDC Wholesale visit