Full Circle Distribution/MiamiDistro has appointed Briana Watkins as its new vice president of sales and marketing, effective 13th January. With over 17 years of experience in the pleasure sector, at some of the industry’s biggest names, Full Circle says Briana will bring a wealth of knowledge, strategic insight, and deep-rooted relationships to her new leadership role.
Her previous experience includes managing global accounts across Australia, Europe, the UK, Canada, and the US with MD Science Lab and Pipedream Products, and prior to these roles she was head buyer for Hustler Hollywood stores.
“I’m excited to hit the ground running to bring back the energy, creativity and fun that makes this industry special,” Watkins said. “The adult retail biz is about making money while building strategic partnerships that feel like family. This isn’t just about transactions — it’s about creating partnerships that thrive, delivering real value, and bringing life back into every interaction.”
She continued: “There’s so much heaviness in sustaining business these days. My goal is to lighten that load for retailers, foster comfort and trust, and create an environment where growth feels exciting again. I want to reintroduce a sense of personal connection, where customers know they can lean on us as trusted partners.”
As vice president of sales and marketing, Watkins will spearhead strategic sales initiatives and marketing campaigns, and cultivate relationships with key partners to support growth for Full Circle Distribution and MiamiDistro.
“My focus is on catering to retailers’ needs by thinking outside the box and offering tailored solutions that make doing business with us seamless and enjoyable,” Watkins added. “We have a clean slate and the opportunity to build the business the way we want — aligned with our principles, focused on customer relationships, and open to exploring untapped opportunities within and beyond our industry.”
Full Circle/Miami Distro president Mike Savage commented: “Briana’s proven leadership, innovative approach to sales and marketing, and connections within the global pleasure industry make her an invaluable addition to our team. We are confident her vision will drive growth, strengthen our partnerships, and elevate our brands to new heights.”
Briana is the recipient of many industry awards, including being named Businesswoman of the Year by both EAN and XBIZ in 2022. She also picked up Account Executive of the Year (2019) and Business Development Executive of the Year (2016) in the XBIZ Exec Awards, alongside earning two consecutive Customer Choice Awards in Australia.
