Ann Summers unveils Dark Desires

Posted: February 3, 2015

Ann Summers has launched what it claims is its ‘strongest and sexiest’ Valentine campaign to date. The Dark Desires campaign kicked off with a BDSM/lingerie-focused television advert on February 2nd starring Emma Lou (girlfriend of Made in Chelsea’s Proudlock) and two male models.

The imagery in the ad – which promoted 30% off selected items of lingerie – was accompanied by a sultry voiceover and a heartbeat, which got faster as the ad progressed and used the hashtag #HeartRacing. The 30% off promotion runs until the 22nd of February and the ad can be seen here.