Ann Summers gets We-Vibe 3 exclusive

Posted: November 2, 2011

The hotly anticipated We-Vibe 3 arrives in the UK this month but High Street chain Ann Summers will have it first – though other retailers should not have to wait too long before they too can offer their customers the latest version of one of the world’s best-selling couples’ toys.

Ann Summers originally announced that it would have We-Vibe 3 all to itself for two months – encompassing the period up to and including Christmas – but Standard Innovation Corporation, the Canadian makers of the We-Vibe range, told ETO that other UK suppliers would have goods released to them from November 14th. This would mean that the Ann Summers exclusive period could be for as little as two weeks, depending on the shipping method chosen by other suppliers, as the worldwide launch date for We-Vibe 3 is November 1st.

Since its launch in 2008 We-Vibe has become a global success story, and the third version delivers 40% more power than its predecessors. It is further enhanced by the inclusion of a remote control and a storage case which is also a wireless charger.

Ann Summers also stated that it would be offering its customers the We-Vibe 2 and that it would be the only UK retailer to sell the forthcoming USB version of We-Vibe 3. In the original Ann Summers press statement, buying director Gary Donoghue said: “We are delighted to be able to bring this fantastic product to the UK market. This exclusive UK launch and additional product exclusivity demonstrates Ann Summers’ dedication to providing its customers with the very best in toys.”