Lovehoney’s co-owners Richard Longhurst and Neal Slateford met the Queen, Prince Philip and other senior royals at a reception at Buckingham Palace for Queen’s Award winners earlier this month. The company received the Queen’s Award for Enterprise in International Trade for outstanding growth in overseas sales over the last three years, and the award allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.
Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen. The Queen is Britain’s greatest trade ambassador and consumers trust a brand with her patronage. It just shows how far we have come as a company and how sex toys are becoming more and more mainstream.”
While at the palace, Slateford and Longhurst spoke with a number of royals and enjoyed meeting fellow Queen’s Award winners from across the country. Slateford added: “We said hello to the Queen, and thanked her for having us over. We mentioned to The Duke of Edinburgh that we were in the sexual wellbeing business. He nodded and smiled, swiftly made his excuses and moved on. Richard was just happy to meet a real Princess (Princess Michael of Kent), as he’s met all the ones at Disneyland already.”