The 2016 ETO Awards in association with Alterego Lingerie were presented at the Vox Conference Suite in Resorts World Birmingham on the evening of Sunday June 12th, the first day of the ETO Show. Over 270 guests attended the event, which kicked off with a champagne reception and was followed by a three-course ‘fine dining’ dinner. The winners of the first 29 awards of the evening were chosen by the readers of ETO magazine, and the editorial staff chose the final four, which culminated in John Addy of Liquid Gold receiving the Editor’s Award in recognition of the huge efforts he put into fighting the ban on aromas earlier this year.
After all the awards had been presented the dance floor filled up as the appropriately named Kings of the Dance Floor performed a set list of crowd pleasers. More details and pictures from the event will be included in the July issue of ETO. The full list of winners were:
PRODUCTS
Best New Female Product: Doxy Die Cast Massager (Doxy)
Best New Male Product: Quickshot (Fleshlight)
Best New Couples Product: RO-Duet (Rocks-Off)
Most Innovative New Product: Jack Socket (ElectraStim)
Best New Product Range: King Cock (Pipedream)
Best New Lingerie Range: 2016/17 Collection (Dreamgirl)
Best New Playwear Range: Kink 2016 Collection (Leg Avenue)
Best Consumable: ID Glide (ID Lubricants)
BRANDS:
Best Fetish Products Brand: Fetish Fantasy Series (Pipedream)
Best Pleasure Products Brand: Rocks-Off
Best Luxury Brand: Lelo
Most Innovative Brand: We-Vibe
Best Sexual Wellbeing Brand: System Jo
Best Consumable Brand: ID Lubricants
Best Lingerie Brand: Seven ’til Midnight
Best Playwear Brand: Kink (Leg Avenue)
DISTRIBUTION:
Best Fetish Products Distributor: Mister B
Best Specialist Products Distributor: E-Stim Systems
Best Pleasure Products Distributor: ABS Holdings
Best International Distributor: Scala Playhouse
Best Lingerie Distributor: Kevco Wholesale
RETAIL:
Best Retail Chain: Nice ‘n’ Naughty
Best Individual Store: Sh! Women’s Erotic Emporium (Hoxton Square, London)
Best Specialist Retailer: Uberkinky
Best Online Retailer: Lovehoney
PEOPLE:
Best Erotic Author: Tabitha Rayne
Best Erotic Journalist: Girl On The Net
Best Store Manager: Tracey Whitmore (Vibez Adult Boutique, Aylesford)
Best Sales Team: Creative Conceptions
ETO TEAM AWARDS:
Best Stand at ETO Show: Net 1on1
Best Use of Social Media: Doc Johnson
Best Trade Marketing: Lelo
Editor’s Award: John Addy of Liquid Gold
