Alterego stars at Harrogate

Posted: August 5, 2009

Alterego is launching two new ranges at this month’s Harrogate Lingerie and Swimwear Exhibition. First up is the new Spring and Summer collection from VIPA, which has a glamour theme. Alterego says that this brand has become very popular since it was launched into the UK last year, with brisk unit sales leading to buyers making much larger repeat orders. Alterego added: “The standard of manufacture and quality of materials used is exceptional, and buyers have been very surprised at the prices.”

The other new addition to the Alterego portfolio is Irall, a manufacturer of luxurious nightwear in European satins and intricate laces. Sizes range from small to XL and the luxury boxed items are said to offer retailers generous margins.

Alterego offers 24 hour dispatch time, no minimum order requirement and free delivery for orders of £100 or more. For further information visit or call Diane Rothwell on 07882 678224.