Allure celebrates quarter century with Adore

Posted: May 30, 2018

Allure Lingerie is marking its 25th anniversary with the launch of a new collection called Adore. It is described as high fashion lingerie and nightwear that combines lace, sheer, sequins, tulle and wet look, hitting the sweet spot between tease and show. Adore has been designed to redefine the perception of lingerie as being only worn ‘sometimes’ through its styles that traverse from the boudoir to nightwear by layering with other outfits in the wearer’s closet.

Initial stock is arriving at UK distributor Kevco Wholesale early June, and the lines are available online now to pre-order. Kevco expects high sales and advises customers to order early. National sales manager Lynne Seeds commented: “All I can say is wow! This is an amazing collection from Allure. They are completely beautiful designs and the quality of the products is absolutely fantastic. This takes lingerie onto a different level, very sexy I can’t wait for it to be on the shelves. This collection will sell across the whole market from boutiques, mainstream to adult.”

Kevco Wholesale:

[T] 01228 517821