WOW Tech has announced it has revamped its O Diaries e-magazine and it will now be known as O*Diaries. Launched in September 2018 by Womanzier, the e-magazine gets 40,000 page views a month from readers all around the world. The revamp will see it become the go-to magazine for all WOW Tech brands – Womanizer, We-Vibe, Arcwave and Romp – to reflect a broader range of topics and people.
WOW Tech says the fresh design of O*Diaries mirrors the new mission: O*Diaries is all about freedom. “Freedom of thought and freedom of fantasies,” said Johanna Rief, head of communications at WOW Tech. “In short: sex-positivity. We believe in the democratisation of sex through information, opinion, inspiration and, of course, fun. We want to create a magazine that is for everyone, and that speaks openly about taboo topics.”
O*Diaries’ topics include sex, partnership, sexual health, sexual wellbeing and sexual fulfilment. The inclusion of the asterisk in the logo is said to represent the flexibility and accessibility of the O*Diaries brand. “The asterisk implies what readers can discover inside the e-magazine,” said WOW Tech. “Stories and advice about sex, love and unique experiences.”
The e-magazine is available in English and German and it can be found at www.o-diaries.com/ Retailers have the option to post links to the articles on their social media channels and to offer their customers content.
