All the fun of the fair at Scala

Posted: August 6, 2012

Scala Playhouse’s next International Trade Fair will take place from September 3rd – 5th at the firm’s showroom in Almere, the Netherlands. The company has traditionally used the twice-yearly event to showcase new products and brands and the latest releases to its customers, and visitors also enjoy entertainment, a complementary restaurant and special show offers.


For next month’s fair Scala is re-introducing its ‘cash ’n’ carry’ section, which the company says will feature amazing cash-only offers with up to 80% discount. As with previous fairs, there will also be special sale prices on a whole variety of lines, while stocks last – visitors who arrive early will have the first option of filling their trolleys with the best offers.


The Scala Academy will also be running during the event. Many of the world’s leading brands will host workshops offering product information and advice about in-store presentation and how to increase sales of their products. Participation is free of charge.


The company is promising to showcase many new products and brands, with one of the highlights expected to be the unveiling of a new promotional plan for 2012 involving the re-branding of Scala’s in-house brand, ToyJoy. Visitors will also be able to see all the new products launched at July’s ANME Show in LA plus get sneak previews of forthcoming lines and a few additional surprises.


If you would like to attend the next Scala Playhouse Trade Fair contact Scala on 01675 430300 or email for further information.